The Soul of Anime: Collaborative Creativity and Japan's Media Success Story
Duke University Press, 2013
Why is Japanese anime a global hit?
“Anime is imbued with a sense of social energy,” Condry says. His new book identifies audience participation and creative collaboration as the soul of anime, the key to its worldwide popularity.
Story at MIT News
In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios—such as Madhouse, Gonzo, Aniplex, and Studio Ghibli—Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity.
Ian Condry is Associate Professor of Comparative Media Studies, and head of the Foreign Languages and Literatures Section.