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MIT School of Humanities, Arts and Social Sciences - Great Ideas Change the World

Natasha Schull examines technology and gambling addiction 
machines designed to get people to 'play to extinction'
 

 

   

Natasha Schull, Assistant Professor in STS, observed that gamblers become transfixed for hours at video poker and slot machines. What, she wondered, kept them glued to machines until they lost all they had to lose? Schull is publishing her conclusions that proprietary mathematical algorithms and immersive technology are used to keep people gambling until they—in the industry jargon—"play to extinction."

 

Video: Schull discusses her research on 60 Minutes
Report on immersive slot machines and gambling addiction

Full Story at MIT News


Natasha Schull website