Natasha Schull, Assistant Professor in STS, observed that gamblers become transfixed for hours at video poker and slot machines. What, she wondered, kept them glued to machines until they lost all they had to lose? Schull is publishing her conclusions that proprietary mathematical algorithms and immersive technology are used to keep people gambling until they—in the industry jargon—"play to extinction."
Video: Schull discusses her research on 60 Minutes
Report on immersive slot machines and gambling addiction