Spotlight
Political Science
How voters make choices
Any analysis of exit polling reveals a welter of numbers whose meaning remains slightly elusive. Now, a new paper co-written by Assistant Professor Teppei Yamamoto suggests a way to assess the relative impact of several factors at once, using a method known as “conjoint analysis."
![](https://shass.mit.edu/files/shass/styles/researchimg/public/img/rsch/lev3/295_yamamoto.jpg?itok=aOh0nyQR)
Teppei Yamamoto
Assistant Professor of Political Science
Photocredit: Stuart Darsch